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Privacy Policy

This privacy policy explains how we collect, use and protect personal information when you visit the Amphicolor™ website at www.amphicolor.com, get in touch with us, sign up to hear from us, or meet us at an industry event.

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Amphicolor™ is a colour technology platform developed by Amphibio Ltd (trading as Amphico). In this policy, "we", "us" and "our" mean Amphibio Ltd, trading as Amphico, a company registered in England and Wales under company number 11678131, with its registered office at 71-75 Shelton Street, London, England, WC2H 9JQ.

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We are the controller of the personal information described in this policy. This means we decide how and why it is used, and we are responsible for looking after it. This policy covers the Amphicolor™ website and our related communications. 

What we collect

  • Details you give us when you contact us, request a consultation or samples, sign up for updates or meet us at an event: your name, job title, company, contact details, delivery address for samples, and anything you include in your message.

  • Technical information when you use our website, such as your IP address, browser, device and the pages you visit, some of it collected through cookies.

How we use it and why

  • To respond to enquiries and requests, and manage business relationships. Lawful basis: our legitimate interests in running our business, or taking steps towards a contract at your request.

  • To send our newsletter. Lawful basis: consent, which you can withdraw at any time using the unsubscribe link.

  • To send relevant updates to business contacts, for example after meeting at an event. Lawful basis: our legitimate interests. Every email includes a way to opt out. Sole traders and partnerships will only receive marketing emails with their consent or where they have enquired with us before.

  • To keep our website secure and improve it. Lawful basis: our legitimate interests, or consent where cookies require it.

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We do not sell your information or make automated decisions about you.

Your rights

​You have the right to access, correct or delete your information, restrict or object to how we use it, ask for a copy in a portable format, and withdraw consent at any time. You can opt out of marketing whenever you like. To make a request, email us. We will respond within one month.

Contact us

If you have a concern, please contact us first. We will acknowledge your complaint within 30 days and respond as quickly as we can. You can also complain to the ICO at ico.org.uk or on 0303 123 1113.

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